About us

At Bait Apparel, we don’t just make gear—we bait greatness. We’re here to make sure you look sharp while you choke people out (or at least try to). Our mission is simple: to blend humor, bold style, and high-quality apparel that’ll make you the talk of the gym. We're all about functional, fight-ready clothing with a twist of personality.

Meet the Team

Vince "The Pressure Cooker" Houle – Co-Founder & The Hulk of the Group
Vince isn’t just here to roll—he’s here to steamroll. Known for his love of full-pressure passes and hard-hitting humor, Vince ensures that our gear is tougher than a five-minute round with no water breaks. He’s our in-house tester, pushing every rashguard to its absolute limit, and the guy you want in your corner—just not underneath him.

Casey "King of Arm Bars" Lahey – Co-Founder & Master of All Trades
Casey is a man with a plan—and that plan usually involves arm-barring someone into next week. As a leader and co-founder, Casey wears many hats, including coach, strategist, and rashguard designer. When he’s not on the mats, he’s cooking up new ideas to make sure Bait Apparel dominates the game both in style and substance. Also, he has an undisputed winning streak against spreadsheets.

Jean Simon "The Phantom Grappler" Maurice – Partner & The Design Ninja
Jean Simon is the quiet one, but don’t let that fool you—his designs speak louder than a triangle choke. With a keen eye for detail and a black belt in creativity, Jean Simon brings boldness to our products, ensuring they stand out just like his sneaky submissions. You might not see him coming, but his designs will be impossible to miss.
We Are Proudly Bait.

Soft Fabric
Get choked, not chafed. Smooth enough for the toughest rolls, with free shipping and no-questions-asked returns. You don’t like it? No problem. Send it back. We’ll pretend it never happened.

Lightweight & Durable
Your game is heavy; your gear doesn’t have to be. Built to last, designed to slay. Join the Bait revolution—because your gear should work as hard as you do.

All-Day Comfort
From the mat to the street, Bait Apparel’s got your back (and your front). Whether you're training, lounging, or tapping out, comfort is just a tap away.