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Unleash your inner warrior with our Street Baiter Rashguard. Engineered with moisture-wicking technology and compression support, this rashguard ensures ultimate comfort and performance during every roll. Plus, with a rubber...

Introducing the "Shorts You Bait In" - where style, comfort, and a touch of sarcasm come together in a pair of fight shorts that's as versatile as your martial arts...

Introducing "The Target Shorts" – your secret weapon for intense workouts and fierce training sessions. These shorts aren't just apparel, they're a game-changer. Crafted with cutting-edge technology, these shorts feature...

Step into the cage—or your next training session—with the ultimate fusion of style, performance, and durability. Our Blackout Compression Shorts are designed to keep you cool, comfortable, and combat-ready. Featuring...

Dominate the mats in style with our Street Baiter Shorts. Featuring unique button mappings inspired by arcade machines, these shorts empower you to execute flawless Jiu-Jitsu moves with precision and...

Elevate your gear with simplicity and functionality—this rashguard is ready for wherever the day takes you.

Introducing "The OG Bait Tee" – the epitome of streetwise style blended with BJJ spirit. Crafted from a premium cotton blend, this tee is more than just apparel – it's...

Our latest creation: the Bait Signature Tee. Crafted from the same ultra-soft fabric as our iconic Swold Man and Diamond in the Bluff shirts, this tee offers unmatched comfort and...

Step up your game with "Our Take the Bait Compression Pants" – the ultimate fusion of style and performance. In sleek all-black, these pants feature our signature "Take the Bait"...

Introducing "The Definition of Bait Tee" – where humor meets style on and off the mats. Crafted from a comfortable cotton blend, this tee features a screen-printed definition of what...

Welcome to the exclusive club of "Swold Men" who know that age is just a number, and strength is timeless. The Swold Man Jiu Jitsu T-shirt is your ticket to...

Step into the wild with our "Diamond in the Bluff" T-shirt. This forest green gem features a captivating image of a wooded wonderland, complete with a cunning bear trap and...

Dominate the mats in style with our Street Baiter Shorts. Featuring unique button mappings inspired by arcade machines, these shorts empower you to execute flawless Jiu-Jitsu moves with precision and...

Step into the future of style and performance with our Vapor Wave Collection—a tribute to the retro-futuristic vibes of the '80s and '90s, reimagined for the modern athlete. This collection...

Step into the world of Brazilian Jiu-Jitsu with our "Diamond in the Bluff" No-Gi Rash Guard. Crafted from a blend of high-quality spandex and nylon, this rash guard offers the...

Meet the Bait Sweatpants – your new favorite loungewear essential. Made from the same ultra-soft fabric as our hooded sweater, these sweatpants offer unparalleled comfort and style. With screen-printed logos...

Bait Sweater – your go-to for cozy style and subtle surprises. Crafted from luxuriously soft fabric, this sweater features screen-printed logos and hidden easter eggs waiting to be discovered. Perfect...